Floyd Header Floyd header mobile
The Floyd Story

In the early 70s, the vibrant and energetic neighborhood of Venice in Los Angeles becomes the hub of a cultural revival. Inspired by the introduction of soft polyurethane wheels, the sun-kissed ‘dogtown boys’ take their laid-back surfing style to the streets, sparking a global skateboarding revolution. 

At the same time, two teenagers from Munich yearned for the Californian lifestyle as they tore through the village streets of their hoods on skateboards and devoured American skate magazines.  Bernd Georgi and Horst Kern never make it to Venice during the golden years of skateboarding culture, but their careers in the fashion industry take them as far as South Africa and Hongkong. In 1996, they established their own company, producing high-quality accessories and luggage for renowned brands worldwide.